How to Participate in Amazon Festive Sales

Participating in Amazon’s festive sales, like Diwali and Independence Day, is a great opportunity for sellers to boost visibility and increase sales. Amazon attracts millions of shoppers during these high-traffic events, making it ideal to reach a broader audience. To maximize results, prepare in advance by optimizing product listings, maintaining inventory, and setting strategic discounts.

Steps to Join Amazon Sales Events

1. Log in to Amazon Seller Central and search for “Sale Event Planner” in the search bar. Click on the first result.
2. Scroll down to the “sale event planner” section and follow the participation directions.
3. On the redirected page, view recommended deals with minimum and maximum discounts.
4. Select your ASINs, set discounts, and submit your deal for review.
5. Once approved, your deal will appear on the buyer portal during the sale.

To check if you’re eligible to participate in Amazon’s festive sales, visit Amazon’s Sale Event Planner Eligibility Page.