Amazon Project Zero: Protect Your Brand from Counterfeits
Amazon’s Project Zero is designed to empower brands to eliminate counterfeits using three key features: automated protections, self-service counterfeit removal, and product serialisation.
Key Features of Project Zero
- Automated Protections: Powered by Amazon’s machine learning, this feature scans 5 billion daily listing updates to remove suspected counterfeits automatically.
- Self-Service Counterfeit Removal: Brands gain direct control to remove counterfeit listings instantly using Amazon’s self-service tool.
- Product Serialisation: Apply unique codes on every product unit, allowing Amazon to verify and block counterfeit items before reaching customers.
Project Zero Eligibility
- Your brand must be enrolled in Amazon Brand Registry with a registered trademark.
- You need a report acceptance rate of at least 90% in the last six months.
- Only rights owners of the trademark can enroll.
FAQs About Project Zero
- Cost: Enrollment is free, but serialisation incurs a per-unit fee.
- Availability: Available in multiple countries including the US, UK, India, Canada, and more.
- Automatic Enrollment: Once enrolled in one country, it extends to all other supported countries.
Want to protect your brand and ensure only genuine products reach your customers? Project Zero provides the tools and technology to make it happen. Get started today!
