For sellers on Amazon, listing products without a standard product identifier like a UPC, EAN, or ISBN can be a challenge. These identifiers, collectively known as GTINs (Global Trade Item Numbers), are usually required to establish a product’s identity and align with Amazon’s cataloging standards. However, private-label sellers, handmade product creators, or those selling items without manufacturer barcodes can benefit from Amazon’s GTIN exemption. This exemption allows sellers to list unique products without needing a GTIN, avoiding additional costs and streamlining the listing process.
What is GTIN Exemption?
GTIN exemption is a special allowance provided by Amazon for sellers who want to list products without a standard product identifier like UPC, EAN, or ISBN. This is particularly useful for:
- Private-label sellers who have unique or custom-made products.
- Handmade items without standard barcodes.
- Products that do not come with a manufacturer-provided GTIN.
By applying for this exemption, you can list these products on Amazon without worrying about acquiring or purchasing barcodes.
Steps to Take GTIN Exemption
- Log in to Amazon Seller Central: Start by logging in to your Amazon Seller Central account. This is your dashboard for managing all your selling activities.
- Navigate to ‘Add Products’: In the main menu, select the ‘Add Products’ option. This will redirect you to a new page where you can begin the process of listing your product.
- Click on “Blank Form”: On the ‘Add Products’ page, look for the “Blank Form” option. This option lets you manually enter the details of the product you want to list.
- Enter Product Details and Select “I Don’t Have Product ID”: In the blank form, fill in the required details such as item name and brand name. When prompted to enter a product ID, select the option “I don’t have a product ID”.
- Apply for GTIN Exemption: Amazon will then ask you to apply for a GTIN exemption. At this stage, you will need to provide product images showing the brand name clearly visible on the item. This helps Amazon verify that you’re listing genuine and unique products.
- Submit Your Application: After entering all the necessary information and uploading the images, click on ‘Submit’. Amazon will review your request to ensure that the details and images meet their criteria.
Track Your Application Status
You can track the status of your GTIN exemption request by navigating to ‘View Selling Applications’ in the menu tab. Here, you can check if your exemption has been approved or if there are any additional steps you need to take.
Benefits of GTIN Exemption
- Cost Savings: Avoid the costs associated with purchasing barcodes for each product.
- Easier Listing Process: Private-label sellers and creators of unique or handmade items can list their products without GTINs.
- Brand Recognition: Allows sellers to list products with custom branding that doesn’t align with standard GTIN requirements.
Important Tips for GTIN Exemption
- Ensure that your product images clearly show your brand name.
- Provide accurate information about your product to avoid delays in the approval process.
- Check Amazon’s guidelines for GTIN exemption to make sure your products are eligible.
Conclusion
Applying for a GTIN exemption on Amazon is a straightforward process that can benefit private-label sellers, handmade product creators, and those with unique items. By following the steps outlined in this guide, you can successfully apply for a GTIN exemption, streamline your product listing process, and save on costs associated with purchasing barcodes.
If you need further assistance with managing your Amazon seller account or have questions about product listing, feel free to contact us.
