Flipkart Ads is an advertising platform offered by Flipkart, one of the leading e-commerce marketplaces in India. It provides a range of advertising solutions to brands and sellers to promote their products and reach a wider audience on Flipkart's online marketplace.
Seller will choose appropriate Campaign type. According to the business purpose, it can either be CPC or SmartROI. But before running any campaign we need to know about the different types of campaigns available on any platform, which one you should choose and why?
To choose a campaign type you should be clear about your end goal.If you want higher visibility for your products CPC campaigns are the best option for you.
Follow The Below Steps To Create A CPC Campaign:1. Click On The Create Campaign Button.
2. Give name to The Campaign And Add The Listings you wish to advertise.
3. Select CPC As The Campaign Type.
4. Select the time period during Which You Want To Run This Campaign.
5. Enter The Total Or Daily Budget You Wish To Spend On This Campaign.
6. Enter The Base Bid And The Placement Level Bids Of Your Choice To Show Your Ads On Different Pages Of The Flipkart Application.
7. Make The Payment And Launch Your Campaign.
If you have a specific ROI in your mind for your listings smart ROI is the perfect tool to create your campaigns. Let us learn about smart ROI campaigns. Smart ROI campaign is a simple and smart way to create ad campaigns. It helps sellers set their expected ROI from their advertising campaigns.
Follow The Below Steps To Create A ROI Campaign:1. Click On The Create Campaign Button.
2. Give name to The Campaign And Add The Listings you wish to advertise.
3. Select smart ROI as The Campaign Type.
4. Select the time period during Which You Want To Run This Campaign.
5. Enter The Total Or Daily Budget You Wish To Spend On This Campaign and ROI you expect the ad group to achieve.
6. You can also add a budget limit for individual ad groups as needed.
7. Anytime you wish ,You can edit the campaign budget and budget ad limit.
Choosing an Amazing Sales instead of doing all the work yourself offers several advantages and can be beneficial for sellers. Here are some reasons why you might consider using an Amazing Sales:
Amazing Sales may have specialized expertise and experience in advertising optimization, particularly in the context of Flipkart or other relevant platforms. They may have a track record of successfully managing and optimizing advertising campaigns for clients.
Outsourcing advertising optimization to Amazing Sales can save you time and resources. They can handle the complexities of campaign management, keyword research, bidding strategies, and ongoing optimization, allowing you to focus on other aspects of your business.
Amazing Sales often have access to advanced advertising tools, analytics platforms, and technologies that can enhance the optimization process. They can leverage these tools to gain insights, track performance, and make data-driven decisions to optimize your advertising campaigns.
Amazing Sales often have access to specialized tools, software, and technology that can streamline your operations and improve efficiency. These tools can help with inventory management, listing optimization, keyword research, advertising, analytics, and more. By utilizing these resources, you can gain a competitive edge and stay ahead of the competition.
Amazing Sales may have deep industry knowledge and insights into the latest trends, strategies, and best practices for advertising optimization. They can apply this knowledge to your campaigns and help you stay ahead of the competition.
Amazing Sales can typically scale their services based on your needs. Whether you're running a small-scale campaign or managing a large advertising portfolio,Amazing Sales may have the capacity to adapt and provide the necessary support and resources.
Advertising optimization requires continuous monitoring and adjustments based on performance data. Amazing Sales can provide ongoing monitoring, analysis, and optimization to ensure your campaigns are consistently optimized for maximum results.
Amazing Sales may provide transparent reporting and performance measurement. They can provide regular updates and insights on the performance of your campaigns, allowing you to track the return on your advertising investment.
Amazing Sales can offer strategic guidance and recommendations based on their expertise and understanding of your industry. They can help you identify opportunities, target the right audience, refine your messaging, and optimize your overall advertising strategy.
Here are some key aspects of Flipkart Ads :
Advertising Formats :
Flipkart Ads offers various advertising formats to suit different marketing objectives. These formats include sponsored product CPC (cost per click)/PPC(pay per click) and ROI.
Targeting Options :
Advertisers can target their campaigns based on various criteria such as product category, customer demographics, location, interests, and more. This helps in reaching the right audience for specific products or campaigns.
Cost Structure :
Flipkart Ads typically operates on a cost-per-click (CPC) or cost-per-impression (CPM) model. Advertisers pay when a user clicks on their ad or when their ad is displayed a certain number of times.
Ad Placement :
Ads are displayed within the Flipkart marketplace across various touchpoints, including search results pages, product listing pages, category pages, and the Flipkart mobile app.
Analytics and Insights :
Flipkart Ads provides advertisers with performance metrics, analytics, and insights on their campaigns. Advertisers can track impressions, clicks, conversions, and other relevant metrics to evaluate the effectiveness of their advertising efforts.
Managed Services :
Flipkart offers managed advertising services, where advertisers can work closely with Flipkart's advertising team to strategize and optimize their campaigns. These services often require a minimum spend or meeting specific eligibility criteria.